Handcrafted with Love
in the Heart of Whangarei

Authentic Italian bread, wood-fired pizzas, and traditional pastries baked fresh daily using locally-sourced ingredients

Reserve a Table
"La bontà italiana nel cuore della Nuova Zelanda" — Italian goodness in the heart of New Zealand

Weekend Pizza Special

Every Saturday & Sunday: Buy any large pizza, get a bottle of Italian wine half price. Dine in only.

La Nostra Passione

Our passion for authentic Italian baking

A Taste of Italy in Northland

Nestled on Vine Street in the heart of Whangarei, Handsome Frog Artisan Bakery & Pizzeria brings the warmth and authenticity of Italian cuisine to New Zealand's Northland region.

Founded by Giovanni and Maria Rossi in 2012, our bakery began as a small storefront with a single wood-fired oven. Today, we remain committed to the same principles that guided us from the beginning: using time-honored techniques, the finest local ingredients, and a generous dose of amore to create food that nourishes both body and soul.

Every morning before dawn, our bakers begin their work—kneading dough by hand, preparing sauces from scratch, and filling our bakery with the irresistible aromas of freshly baked bread and simmering tomatoes. We believe that great food doesn't need to be complicated; it simply needs care, quality ingredients, and respect for tradition.

— Giovanni & Maria
Our Story
Artisan baker preparing dough

La Nostra Storia

Our story — from a small dream to a beloved Whangarei institution

Bakery interior with wood-fired oven

From Italy to Whangarei

Giovanni Rossi grew up in a small village near Naples, where his nonna taught him to make pizza in a wood-fired oven built by his great-grandfather. Maria, originally from Sicily, learned the art of pastry-making from her mother in their family bakery in Palermo.

After meeting in Auckland and falling in love, they dreamed of bringing authentic Italian baking traditions to Northland. In 2012, they took a leap of faith and opened Handsome Frog on Vine Street in Whangarei—a name chosen to honor New Zealand's unique wildlife while reflecting their playful spirit.

Why "Handsome Frog"? Giovanni explains with a smile: "In Italy, we have a saying—'Even the frog thinks her tadpoles are beautiful.' We believe every creation from our oven is beautiful, made with love and care."

Today, their children Luca and Sofia work alongside them, ensuring these cherished traditions continue for generations to come. While we've grown over the years, our commitment remains unchanged: to create food that tastes like la dolce vita.

Our Philosophy

Simple ingredients, traditional techniques, generous hearts

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Local & Seasonal

We partner with Northland farmers and producers to source the freshest ingredients while honoring Italian culinary traditions.

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Wood-Fired Tradition

Our custom-built oven, crafted from Italian terracotta and New Zealand clay, reaches 450°C to create perfectly blistered, authentic Neapolitan pizza.

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Handcrafted Daily

From kneading dough to stretching pizza bases, every item is made by hand with patience and care—never rushed, always with amore.

Visit Us

Come experience the warmth of authentic Italian hospitality in Whangarei

Our Details

Our Address

23-25 Vine Street
Whangarei 0110
New Zealand

Call Us

021 085 00 494

Opening Hours

Monday 7am - 3pm
Tuesday 7am - 3pm
Wednesday 7am - 8pm
Thursday 7am - 8pm
Friday 7am - 9pm
Saturday 8am - 9pm
Sunday 8am - 4pm

*Pizza service available Wednesday-Sunday from 5pm

Table Reservation