Authentic Italian bread, wood-fired pizzas, and traditional pastries baked fresh daily using locally-sourced ingredients
Reserve a TableEvery Saturday & Sunday: Buy any large pizza, get a bottle of Italian wine half price. Dine in only.
Our passion for authentic Italian baking
Nestled on Vine Street in the heart of Whangarei, Handsome Frog Artisan Bakery & Pizzeria brings the warmth and authenticity of Italian cuisine to New Zealand's Northland region.
Founded by Giovanni and Maria Rossi in 2012, our bakery began as a small storefront with a single wood-fired oven. Today, we remain committed to the same principles that guided us from the beginning: using time-honored techniques, the finest local ingredients, and a generous dose of amore to create food that nourishes both body and soul.
Every morning before dawn, our bakers begin their work—kneading dough by hand, preparing sauces from scratch, and filling our bakery with the irresistible aromas of freshly baked bread and simmering tomatoes. We believe that great food doesn't need to be complicated; it simply needs care, quality ingredients, and respect for tradition.
Our story — from a small dream to a beloved Whangarei institution
Giovanni Rossi grew up in a small village near Naples, where his nonna taught him to make pizza in a wood-fired oven built by his great-grandfather. Maria, originally from Sicily, learned the art of pastry-making from her mother in their family bakery in Palermo.
After meeting in Auckland and falling in love, they dreamed of bringing authentic Italian baking traditions to Northland. In 2012, they took a leap of faith and opened Handsome Frog on Vine Street in Whangarei—a name chosen to honor New Zealand's unique wildlife while reflecting their playful spirit.
Why "Handsome Frog"? Giovanni explains with a smile: "In Italy, we have a saying—'Even the frog thinks her tadpoles are beautiful.' We believe every creation from our oven is beautiful, made with love and care."
Today, their children Luca and Sofia work alongside them, ensuring these cherished traditions continue for generations to come. While we've grown over the years, our commitment remains unchanged: to create food that tastes like la dolce vita.
Simple ingredients, traditional techniques, generous hearts
A taste of our handcrafted creations and warm atmosphere
Come experience the warmth of authentic Italian hospitality in Whangarei
23-25 Vine Street
Whangarei 0110
New Zealand
*Pizza service available Wednesday-Sunday from 5pm